Analisis Tingkat Kepuasan Konsumen Pada Satu Satu Sembilan Coffee dan Roastery di Kota Solok

Authors

  • Annisa Annisa Universitas Andalas
  • Rina Sari Universitas Andalas
  • Cipta Budiman Universitas Andalas

DOI:

https://doi.org/10.25077/joseta.v4i3.449

Keywords:

karakteristik, kopi, kepuasan konsumen

Abstract

Coffee shop yang berada di Kota Solok mulai muncul pada awal tahun 2017. Satu Satu Sembilan Coffee & Roastery merupakan salah satu coffee shop yang memiliki pesaing yang tidak jauh dari coffee shop ini, sehingga pengelola coffee shop perlu mengetahui keinginan dan kebutuhan konsumennya agar mampu bersaing. Penelitian ini bertujuan untuk mendeskripsikan karakteristik konsumen dan menganalisis kepuasan konsumen pada Satu Satu Sembilan Coffee & Roastery. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner kepada 78 responden yang berada di Satu Satu Sembilan Coffee & Roastery. Hasil penelitian menunjukkan bahwa konsumen didominasi oleh konsumen berjenis kelamin laki-laki, usia dewasa lanjut (25-35), pendidikan terakhir sarjana (S1), pekerjaan BUMN/PNS, sebagian besar memiliki pendapatan >Rp.2.000.000 – 5.000.000 per bulan dan berdomisili di Kota Solok. Berdasarkan perilaku konsumen yang tampak dan perilaku konsumen yang tidak tampak menjelaskan bahwa sebagian besar dipengaruhi oleh teman dalam melakukan kunjungan, termasuk dalam kategori peminum kopi sebagai penyuka kopi, dan termasuk jenis peminum kopi sosial drinker. Hasil Importance Performance Anaylisis menjelaskan bahwa indikator kinerja yang kurang memuaskan bagi konsumen yaitu ketersediaan parkir dan ketersediaan toilet. Sedangkan nilai Customer Satisfaction Index mencapai 0.853 dengan makna bahwa indikator keseluruahan Satu Satu Sembilan Coffee & Roastery sangat memuaskan konsumen

References

Badan Pusat Statistik Sumatera Barat. 2019. Produksi Perkebunan Sumatera Barat Tahun 2019. https://sumbar.bps.go.id/ (Diakses 5 Juli 2021).

Direktorat Jenderal Perkebunan. 2019. Statistik Kopi Perkebunan Indonesia 2018-2020.

Firdaus, M.M. 2021. Metodologi Penelitian Kuantitatif Dilengkapi Analisis Regresi IBM Statistic Version 26.0. Riau : Dotplus Publisher.

Herlyana, Elly. 2012. Fenomena Coffee Shop Sebagai Gejala Gaya Hidup Baru Kaum Muda. Program Studi Sejarah dan Kebudayaan Islam. Fakultas Adab dan Ilmu Budaya. Yogyakarta : Universitas Islam Negeri Sunan Kalijaga. Vol. 13, No. 1 Juni 2012.

Hayati, Nurul. 2013. Analisis Kepuasan Dan Loyalitas Pelanggan Di Warung Kopi Rawa Sakti, Banda Aceh. Skripsi. Fakultas Ekonomi dan Manajemen. Bogor : Institut Pertanian Bogor. Dipublikasi.

Kotler, Philip dan Kevin Lane Keller. 2008. Manajemen Pemasaran. Jilid I Edisi 13. Jakarta: Erlangga. Sangadji, Etta Mamang, Dr.,M.Si., dan Sopiah, Dr.,MM.,M.Pd. 2013. Perilaku Konsumen Pendekatan

Praktis Disertai Himpunan Jurnal Penelitian. Yogyakarta: C.V Andi Offset

Supranto, J. Prof.,M.A.,APU. 2011. Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikkan Pangsa Pasar. Jakarta : Rineka Cipta.

Umam, Risep Khairul dan Niluh Putu Hariastuti. 2018. Analisa Kepuasan Pelanggan Dengan Menggunakan Metode Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA). Seminar Nasional Sains dan Teknologi Terapan VI. Surabaya : Institut Teknologi Adhi Tama

Downloads

Published

2023-08-23

Issue

Vol. 4 No. 3 (2022): December

Section

Research Articles

License

Please find the rights and licenses in JOSETA: Journal of Socio-economics on Tropical Agriculture. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

1. License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

2. Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3. User/Public Rights

JOSETA: Journal of Socio-economics on Tropical Agriculture always proud to disseminate articles published are as free as possible. Under the Creative Commons license, JOSETA: Journal of Socio-economics on Tropical Agriculture permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JOSETA: Journal of Socio-economics on Tropical Agriculture on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published. 

4. Rights of Authors

Authors retain all their rights to the published works, such as (but not limited to) the following rights;

  • Copyright and other proprietary rights relating to the article, such as patent rights,
  • The right to use the substance of the article in own future works, including lectures and books,
  • The right to reproduce the article for own purposes,
  • The right to self-archive the article (please read our deposit policy),
  • The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (JOSETA: Journal of Socio-economics on Tropical Agriculture).

5. Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JOSETA: Journal of Socio-economics on Tropical Agriculture will not be held liable for anything that may arise due to the author(s) internal dispute. JOSETA: Journal of Socio-economics on Tropical Agriculture will only communicate with the corresponding author.

6. Royalties

Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that JOSETA: Journal of Socio-economics on Tropical Agriculture entitles the author(s) to no royalties or other fees. 

7. Miscellaneous

JOSETA: Journal of Socio-economics on Tropical Agriculture will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JOSETA: Journal of Socio-economics on Tropical Agriculture's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.