Pengaruh Promosi di Media Sosial terhadap Penjualan Produk (Studi Kasus : UMKM Fika Kitchen, Kecamatan Lubuk Alung, Kabupaten Padang Pariaman)

Authors

  • Farhan Septia Universitas Andalas
  • Cipta Budiman Universitas Andalas
  • Cindy Paloma Universitas Andalas
  • Zednita Azriani Universitas Andalas

DOI:

https://doi.org/10.25077/joseta.v8i1.576

Keywords:

Media Sosial, Pemasaran Digital, UMKM

Abstract

Penelitian ini bertujuan untuk menganalisis aktivitas promosi di media sosial WhatsApp dan Facebook serta pengaruhnya terhadap peningkatan penjualan produk UMKM Fika Kitchen di Lubuk Alung, Kabupaten Padang Pariaman. Penelitian berlangsung selama dua bulan (November–Desember 2024) dengan metode kuantitatif dan purposive sampling terhadap 50 responden. Hasil penelitian menunjukkan bahwa variabel tingkat pengetahuan media sosial (X1), tingkat kepercayaan media sosial (X2), promosi di media sosial (X3), dan kelengkapan informasi produk (X4) secara signifikan memengaruhi penjualan. Koefisien determinasi mencapai 84,2%.

References

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Published

2026-04-30

Issue

Vol. 8 No. 1 (2026): April

Section

Research Articles

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Copyright (c) 2026 farhan septia

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